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Values and motivations in tourist perceptions of last-chance tourism
Hindley, Ann Font, Xavier
Hindley, Ann
Font, Xavier
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Publication Date
2015-11-26
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Abstract
Tourists’ perceptions of climate change affect decisions and choices to visit destinations, which are disappearing
because of climate change impacts. Values and motivations are two of the personal variables
underpinning tourists’ decisions. The study addresses both the limited values research in tourism and reveals
unconscious motives by using projective techniques. Projective techniques avoid some of the social desirability
bias present in much ethical research. Choice ordering technique and the list of values assist by
assigning importance, with narrative responses providing meaning. The construction technique builds a
story from a stimulus, with photo-elicitation using participants’ personal holiday photographs. A sample of
pre, during and post visit tourists to the Arctic and Venice were interviewed. Results, which provide a more
nuanced understanding of how the personal variables of values and motivations are underpinned by selfinterest,
inform policies and the messages designed to influence pro-sustainability behaviour.
Citation
Hindley, A., & Font, X. (2015). Values and motivations in tourist perceptions of last-chance tourism. Tourism and Hospitality Research, 18(1), 3-14. https://doi.org/10.1177/1467358415619674
Publisher
SAGE Publications
Journal
Tourism and Hospitality Research
Research Unit
DOI
10.1177/1467358415619674
PubMed ID
PubMed Central ID
Type
Article
Language
en
Description
Series/Report no.
ISSN
1467-3584
EISSN
1742-9692