Southall, HelenMarmion, MaeveDavies, Andrew2019-03-072019-03-072019-04-21Southall, H. V., Marmion, M., & Davies, A. (2019). Adapting Jake Knapp’s Design Sprint Approach for AR/VR Applications in Digital Heritage. In tom Diek, M. C. & Jung, T. H. (Eds.), Augmented Reality and Virtual Reality: The Power of AR and VR for Business. Springer Nature.9783030062453http://hdl.handle.net/10034/621953Modern digital devices offer huge potential for the delivery of engaging heritage experiences to visitors, offering a better visitor experience, higher visitor numbers, and opportunities for increased tourism income. However, all software development entails risk, including the risk of developing a product which few will want, or be able, to use. Identifying user experience priorities and problems at an early stage is therefore extremely important. This chapter describes work in progress on a shortened version of Jake Knapp’s Design Sprint approach, and its application to designing VR/AR solutions for a specific heritage case study.enhttp://creativecommons.org/licenses/by-nc-nd/4.0/Augmented Reality (AR)Virtual Reality (VR)Digital HeritageDigital TourismDigital HumanitiesUser Centred DesignUser ExperienceDesign ThinkingUsabilityBook chapter