André-Deschamps, JérômeAndré-Deschamps, CyrilEstève-Terré, StéphanieChollier, MarieMartin-Dupary, Olivier2023-04-242023-04-242022-09-08André-Deschamps, J., André-Deschamps, C., Chollier, M., Estève-Terré, S., Martin-Dupray, O. (2022). Le marketing social et le nudge au service de la santé sexuelle: l’exemple de TUP « Trouver Un Préservatif » [Social marketing and nudge application to sexual health: the TUP app]. In K. Gallopel-Morvan & D. Crié, Marketing social et nudges (pp. 301-306).. Editions EMS.9782376875482http://hdl.handle.net/10034/627745This chapter is not available on ChesterRep.This book chapter presents how nudge theory and social marketing were used to inform the design of the TUP app (an acronym for 'Find A Condom' in French) as well as collaborative and sustainable developments. The TUP app aims at enabling condom use by collaborative and up-to-date mapping of places selling or giving (free) condoms. Key indicators and features of the app as well as marketing strategy are detailed in the light of a white-label development.https://creativecommons.org/licenses/by-nc-nd/4.0/Social marketingNudgeSexual healthm-healthBook chapter