Stokes, Peter2014-12-222014-12-222012-11-14In R. Tench, W. Sun, & B. Jones (Eds.) Corporate social irresponsibility: A challenging concept (pp. 83-108). Bingley, United Kingdom: Emerald, 2012.978178052998197817805299982043-905910.1108/S2043-9059(2012)0000004013http://hdl.handle.net/10034/337479This book chapter is not available through ChesterRep.This book chapter examines the central and potent role of ‘micro-moments’ in relation to the development and construction of corporately responsible cultures and environments.enirresponsible managementThe Janus dialectic of corporate social irresponsibility and corporate social irresponsibility – The role of micro-momentsBook chapter