Harris, Phil2018-03-132018-03-132016-08-01Harris, P. (Academic). (2016). Political marketing [Streaming video]. Retrieved from SAGE Video.9781473992337http://hdl.handle.net/10034/620936Business and Management Video series, Sage PublicationsProfessor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950senPolitical MarketingpoliticscommunicationgovernmentlobbyingmanagementDigital or Visual MediaBusiness and Mangement Video series, Sage Publications,