Dahlen, MicaelLange, FredrikSmith, Terry2014-01-242014-01-242009-12-08Hoboken, NJ: Wiley, 2010.9780470319925http://hdl.handle.net/10034/311841This book is not available through ChesterRepThis book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.enmarketingbrandingBook