Ozdemir, OzlemHarris, Phil2020-07-082020-07-08Harris, P. & Ozdemir, O. (2020). “Family Owned Businesses in the Global Marketplace: A Taxonomy for Generational Evolution and Directions for Future Research”. in Brodowsky, G. & Schuster, C. (Eds). Handbook of Cross Cultural Marketing. Cheltenham, UK: Edward Elgar.9781788978538http://hdl.handle.net/10034/623532The words “global company” often conjure up images of large, publicly-traded organizations, while the words “family-owned business” may evoke images of small, tightly held companies. However, some of the world’s largest global companies are actually family-owned businesses. Global marketing research has paid little attention to investigating decision making and behavior in family-owned businesses. It has paid even less attention to the important role that women play in leading family-owned businesses. This chapter illuminates these gaps. The current study builds on extant theory about family business cultural impacts on succession using a multidimensional model of succession that adapts stewardship theory while including the previously under-researched perspectives of family-owned businesses. Keywords: Family-Owned Business, Succession, WomenCC0 1.0 Universalhttp://creativecommons.org/publicdomain/zero/1.0/International cultureFamily-Owned BusinessSuccessionWomenBook chapter