Harris, PhilPerrin, DavidSimenti-Phiri, Easton D.2016-05-182016-05-182015-07Harris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 20151-932917-11-Xhttp://hdl.handle.net/10034/609649A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.enPolitical MarketingPolitical BrandingMalawiSouth AfricaAfrican National CongressDemocratic Progressive Party of MalawiConference Contribution