Graham, Elaine2012-10-152012-10-152012-08-21Feminist Theology, 21, 2012, pp. 58-700966-735010.1177/0966735012451822http://hdl.handle.net/10034/248813This is the author's PDF version of an article published in Feminist theology© 2012. The definitive version is available at http://fth.sagepub.com/This article discusses the US TV series Mad Men, which is set in an advertising agency in 1960s New York, in relation to two key elements which seem significant for a consideration of the current state of feminism in church and academy, both of which centre around what it means to remember or (not) to forget.enMad MenfeminismArticle1745-5189Feminist Theology