Williams, Howard2023-01-272023-01-272022-12-23Williams, H. (2022). Public Viking Research in museums and beyond. Current Swedish Archaeology, 30, 25–34. https://doi.org/10.37718/CSA.2022.021102-735510.37718/CSA.2022.02http://hdl.handle.net/10034/627483The popularity of the Vikings remains a mixed blessing for archaeologists and heritage practitioners; they are ‘victims of their own success’ on multiple registers (Croix 2015). This is all the more so because, over the last decade at least, we have been unquestionably living through a global ‘Viking revival’ (Birkett 2019:4). Today, Vikings are a focus of identity, faith, politics, consumerism and escapism in which archaeological sources are drawn upon in rich and complex fashions. I have three critical points to make which aim to support and extend, not detract from or devalue, Sindbæk’s insights and inferences: ‘where’s the evidence?’; ‘what’s the context?’; ‘what do we do about it?’ These points together lead me to propose we must collectively adopt a refreshed and reinvigorated agenda to pursue dedicated and sustained ‘Public Viking Research’ into today’s Vikingisms in museums and elsewhere.Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/archaeology, Vikings, museums, public archaeology, Public Viking ResearchArticle2002-3901Current Swedish Archaeology30, 25–34.