Proctor, Tony2007-05-012007-05-012005-07-27Proctor, T. (2005). Essentials of marketing research. (4th ed.). Harlow: Financial Times/Prentice Hall.9780273694946http://hdl.handle.net/10034/11485This book is not available through ChesterRep.This book discusses marketing research, planning a research project, sampling, surveys, questionnaires, qualitative research, observations and experiments, quantitative data analysis, and marketing decision-support systems. There are also several case studies.enmarketingBook