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Contrasting vertical and horizontal representations of affect in emotional visual search
Damjanovic, Ljubica Santiago, Julio
Damjanovic, Ljubica
Santiago, Julio
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2015-06-24
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Abstract
Independent lines of evidence suggest that the representation of emotional evaluation
recruits both vertical and horizontal spatial mappings. These two spatial mappings
differ in their experiential origins and their productivity, and available data suggest
that they differ in their saliency. Yet, no study has so far compared their relative
strength in an attentional orienting reaction time task that affords the simultaneous
manifestation of both of them. Here we investigated this question using a visual
search task with emotional faces. We presented angry and happy face targets and
neutral distracter faces in top, bottom, left, and right locations on the computer screen.
Conceptual congruency effects were observed along the vertical dimension supporting
the ‘up=good’ metaphor, but not along the horizontal dimension. This asymmetrical
processing pattern was observed when faces were presented in a cropped (Experiment
1) and whole (Experiment 2) format. These findings suggest that the ‘up=good’
metaphor is more salient and readily activated than the ‘right=good’ metaphor, and
that the former outcompetes the latter when the task context affords the simultaneous
activation of both mappings.
Citation
Damjanovic, L., & Santiago, J. (2015). Contrasting vertical and horizontal representations of affect in emotional visual search. Psychonomic Bulletin & Review, 23, 62–73. doi: 10.3758/s13423-015-0884-6
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Psychonomic Bulletin & Review
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DOI
10.3758/s13423-015-0884-6
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The final publication is available at Springer via http://dx.doi.org/ 10.3758/s13423-015-0884-6
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ISSN
1069-9384
EISSN
1531-5320