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An integrative model for understanding cryptocurrency investment‐related behaviours: A comparison between millennials and pre‐millennials

Osakwe, Christian Nedu
; 
Ogunmokun, Oluwatobi A.
; 
Elgammal, Islam
; 
Baeva, Darya
; 
Kamneva, Victoria
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Affiliation
International University of Rabat; University of Pretoria's Gordon Institute of Business Science; University of Chester; University of Jeddah; Suez Canal University; South Ural State University
EPub Date
Publication Date
2024-08-15
Submitted Date
Collections
Chester Business School
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Abstract
This article adopts the value‐attitude‐behavioural (VAB) and attitude‐behaviour‐context (ABC) theoretical lenses to develop an integrative model to examine attitudinal and behavioural responses to cryptocurrency investment. It also investigates the moderating role of generational differences (pre‐millennials vs. millennials). The study showed that perceived value is closely associated with the attitude towards cryptocurrency investment which, in turn, is strongly associated with the willingness to make and recommend cryptocurrency investments. Results further reveal that contextual factors such as convertibility and sugrophobia, which reflect the fear of being duped, strongly influence individuals' willingness to recommend cryptocurrency investments to others. Finally, results indicate that generational differences play an important moderating role.
Citation
Osakwe, C. N., Ogunmokun, O. A., Elgammal, I., Baeva, D., & Kamneva, V. (2025). An integrative model for understanding cryptocurrency investment‐related behaviours: A comparison between millennials and pre‐millennials. International Journal of Finance & Economics, 30(3), 2603-2621. https://doi.org/10.1002/ijfe.3031
Publisher
Wiley
Journal
International Journal of Finance & Economics
Research Unit
URI
http://hdl.handle.net/10034/628967
DOI
10.1002/ijfe.3031
PubMed ID
PubMed Central ID
Type
Article
Language
Description
© 2024 The Author(s). International Journal of Finance & Economics published by John Wiley & Sons Ltd.
Series/Report no.
ISSN
1076-9307
EISSN
1099-1158
ISBN
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Unfunded
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https://onlinelibrary.wiley.com/doi/10.1002/ijfe.3031