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Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective
Lam, Wing Harker, Michael J.
Lam, Wing
Harker, Michael J.
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2013-08-28
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Abstract
This article explores the role and significance of marketing in the entrepreneurial process.Utilising an 11-year longitudinal study, supported by a context-rich interpretive approach, the interrelationship between marketing and entrepreneurship at different stages of the business life cycle are examined. Under an effectuation and enactment framework, entrepreneurship is neither ends-driven nor means-driven, but a consequence of the interplay between actors and social context through ongoing enactment. As the ‘joint core actors of the business’, entrepreneurs actively interact with their customers in shaping the marketing activities of the business to meet their ends.
Citation
Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443
Publisher
SAGE Publications
Journal
International Small Business Journal
Research Unit
DOI
10.1177/0266242613496443
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Article
Language
en
Description
Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the entrepreneur's perspective. International Small Business Journal, 33(3), 321-348. https://doi.org/10.1177/0266242613496443. Copyright © 2015 SAGE. Reprinted by permission of SAGE Publications.
Series/Report no.
ISSN
0266-2426
EISSN
1741-2870