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Social marketing and nudge application to sexual health: the TUP app
André-Deschamps, Jérôme André-Deschamps, Cyril Estève-Terré, Stéphanie Chollier, Marie Martin-Dupary, Olivier
André-Deschamps, Jérôme
André-Deschamps, Cyril
Estève-Terré, Stéphanie
Chollier, Marie
Martin-Dupary, Olivier
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2022-09-08
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Le marketing social et le nudge au service de la santé sexuelle: l’exemple de TUP « Trouver Un Préservatif
Abstract
This book chapter presents how nudge theory and social marketing were used to inform the design of the TUP app (an acronym for 'Find A Condom' in French) as well as collaborative and sustainable developments. The TUP app aims at enabling condom use by collaborative and up-to-date mapping of places selling or giving (free) condoms. Key indicators and features of the app as well as marketing strategy are detailed in the light of a white-label development.
Citation
André-Deschamps, J., André-Deschamps, C., Chollier, M., Estève-Terré, S., Martin-Dupray, O. (2022). Le marketing social et le nudge au service de la santé sexuelle: l’exemple de TUP « Trouver Un Préservatif » [Social marketing and nudge application to sexual health: the TUP app]. In K. Gallopel-Morvan & D. Crié, Marketing social et nudges (pp. 301-306).. Editions EMS.
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Book chapter
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This chapter is not available on ChesterRep.
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9782376875482