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Reviving the Ubuntu Spirit in Landscapes of Practice: Evidence from Deep within The Forest
Wall, Tony
Wall, Tony
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2016-12-01
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Abstract
Contemporary being is framed and marred by commodification and individualism according to many scholars (for example Žižek, 2015; Furedi 2006, 2010). Walk around any large city and you will see advert, upon advert, upon advert, targeting individuals, with commodified items or
experiences which aspire to make the individual feel better. Adverts for family health insurance do not target the collective family unit – they target and appeal to the concerns, values, or feelings of the purchaser to act as a responsible individual towards their family. You can walk past a faith establishment and find how they have been commodified – “Church for Hire!” (see Wall and Perrin, 2015: p16)...
Citation
Wall, T. (2016). Reviving the Ubuntu Spirit in Landscapes of Practice: Evidence from Deep within The Forest, Journal of Work-Applied Management, 8(1), 95-98. DOI: 10.1108/JWAM-10-2016-0018
Publisher
Emerald
Journal
Journal of Work-Applied Management
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DOI
10.1108/JWAM-10-2016-0018
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Article
Language
en
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2205-2062