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The Sage Handbook of International Corporate and Public Affairs
Harris, Phil Fleisher, Craig
Harris, Phil
Fleisher, Craig
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2017-02-01
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Abstract
The management and oversight of public affairs (PA) is a critical boardroom skill that resides with the Chief Executive and those engaged in multi-complex strategic political management work, particularly those working at and across the international business, government and politics interface. This has become of paramount importance to modern business in a very competitive and rapidly globalizing world where strong and focused leadership on corporate communication, issues management, governmental and regulatory issues and soft power (Nye, 2004) can often be pivotal to whether an organization fails or succeeds (Griffin, 2016, Sun and Harris, 2014, Fleisher, 2012; Titley, 2003). As one senior executive commented in a conversation with one of the authors, there are 1) those who are good at public affairs and politics and their businesses succeed, and 2) those who do not understand the subject and they are either no more or in decline.
Citation
Harris, P. & Fleisher, C. (Eds.) (2017). The Sage Handbook of International Corporate and Public Affairs. London, United Kingdom: Sage Publications
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SAGE Publications
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Book
Language
en
Description
This is a Handbook of 37 chapters edited and produced by the authors
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ISBN
9781446276112