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Reclaiming work design in the age of automation: A call to human-centric strategy

Murphy, Liam
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Affiliation
University of Chester
EPub Date
Publication Date
2025-05-06
Submitted Date
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Centre for Professional and Economic Development
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Abstract
Purpose: This paper revisits work design theory in light of rapid advancements in workplace automation, arguing that traditional models are no longer sufficient for addressing the complexities introduced by digital automation technologies (DAT). It aims to reposition work design as a central strategic concern for organisations navigating technological change. Design/methodology/approach: The paper adopts a narrative review, drawing from contemporary academic literature and recent empirical studies, to offer reflective commentary grounded in current research. Findings: Despite increasing attention to automation’s impact on job displacement, there remains a limited focus on how work design can respond to negative outcomes and promote employee engagement, innovation, and retention. Originality/value: This paper offers a timely call to action for HR leaders and work design researchers. It urges a shift away from purely technical implementations of automation toward more human-centred, strategically designed work environments. The piece contributes original value by framing work design as both a challenge and an opportunity in the digital economy.
Citation
Murphy, L. (2025). Reclaiming work design in the age of automation: A call to human-centric strategy. Strategic HR Review, vol(issue), pages. https://doi.org/10.1108/SHR-04-2025-0039
Publisher
Emerald
Journal
Strategic HR Review
Research Unit
URI
http://hdl.handle.net/10034/629393
DOI
10.1108/SHR-04-2025-0039
PubMed ID
PubMed Central ID
Type
Article
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Description
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com
Series/Report no.
ISSN
1475-4398
EISSN
1758-8537
ISBN
ISMN
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Unfunded
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https://www.emerald.com/insight/content/doi/10.1108/shr-04-2025-0039/full/html