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Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach
Fenton, Alex Ahmed, Wasim Hardey, Maz Koral, Chris
Fenton, Alex
Ahmed, Wasim
Hardey, Maz
Koral, Chris
Advisors
Editors
Other Contributors
EPub Date
Publication Date
2023-05-11
Submitted Date
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Article
Adobe PDF, 871.84 KB
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Abstract
Aims/Objectives
This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices.
Methodology used in the study
We employ an action case (AC) approach to understand the impact of national and worldwide Net Zero policy for small and medium-sized enterprises (SME). We drew upon a qualitative survey with SMEs alongside a social network analysis (SNA) of Twitter data.
Findings
We discovered a substantial predictive effect of policy support in the SME social media material regarding Net Zero attitudes. Our findings indicate that reinforcing messages on policy support and assisting enterprises in adopting the new objectives may considerably enhance Net Zero accountability and serve as the foundation for an intervention strategy in policy-focused programmes for SMEs.
Citation
Ahmed, W., Fenton, A., Hardey, M., & Koral, C. (2023). Enlightened participation: SME perspectives about net zero on social media using the Action Case Approach. IIM Kozhikode Society & Management Review, 14(2), 166-179. https://doi.org/10.1177/22779752231166521
Publisher
SAGE Publications
Journal
IIM Kozhikode Society & Management Review
Research Unit
DOI
10.1177/22779752231166521
PubMed ID
PubMed Central ID
Type
Article
Language
Description
This document is the Accepted Manuscript version of a published work that appeared in final form in [IIM Kozhikode Society & Management Review]. To access the final edited and published work see http://dx.doi.org/10.1177/22779752231166521
Series/Report no.
ISSN
2277-9752
EISSN
2321-029X