Political Marketing, Business & Management Video Collection, Sage Publications
Harris, Phil
Harris, Phil
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EPub Date
Publication Date
2016-08-01
Submitted Date
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Business and Management Video series, Sage Publications
Abstract
Professor Phil Harris explains the place of marketing in the political process. He highlights how politicians use the media to hone their image, how marketing has changed since the 1950s
Citation
Harris, P. (Academic). (2016). Political marketing [Streaming video]. Retrieved from SAGE Video.
Publisher
SAGE Knowledge
Journal
Business and Mangement Video series, Sage Publications,
Research Unit
DOI
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PubMed Central ID
Type
Digital or Visual Media
Language
en
Description
Business and Management Video series, Sage Publications
Series/Report no.
ISSN
EISSN
ISBN
9781473992337