Marketing communications: A brand narrative approach
Dahlen, Micael Lange, Fredrik Smith, Terry
Dahlen, Micael
Lange, Fredrik
Smith, Terry
Advisors
Editors
Other Contributors
EPub Date
Publication Date
2009-12-08
Submitted Date
Collections
Other Titles
Abstract
This book discusses branding within a marketing communications framework. It discusses key trends such as brand narrative approach and media neutral / multi-media appraches to branding.
Citation
Hoboken, NJ: Wiley, 2010.
Publisher
Wiley
Journal
Research Unit
DOI
PubMed ID
PubMed Central ID
Type
Book
Language
en
Description
This book is not available through ChesterRep
Series/Report no.
ISSN
EISSN
ISBN
9780470319925