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The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience
Torrance, Jamie Heath, Conor O’Hanrahan, Marie Newall, Philip
Torrance, Jamie
Heath, Conor
O’Hanrahan, Marie
Newall, Philip
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Publication Date
2024-08-05
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Article - VoR
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Abstract
Gambling advertising employs a range of persuasive strategies. We therefore aimed to evaluate a counter-advertising intervention video to increase resilience to gambling advertising persuasion. Methods Three in-depth focus groups were conducted, and each group contained a mixture of gambling-related academics (N = 12) and experts with lived experience of gambling-related harm (N = 10). Participants were given access to the intervention video and provided feedback during the focus groups. Qualitative data were audio recorded and thematically analysed by the research team. Results Three main themes were identified. First, participants recommended a shorter video that had a simplified and digestible structure. Second, frequent real-world examples of gambling advertisements within the video were discouraged, and the inclusion of a relatable human voiceover was considered imperative to the receptiveness of the video. Finally, participants deemed it important to deliver psychologically grounded yet jargon-free content via a conversational style. An overall narrative framed by consumer-protection was also preferred in order to increase acceptance of the video content, rather than a more didactic framing. Conclusions Evaluating the acceptability of a counter advertising intervention video provided valuable insight from both an academic and lived-experience perspective. Such insight is instrumental to the meaningful co-design of counter-advertising interventions.
Citation
Torrance, J., Heath, C., O’Hanrahan, M., & Newall, P. (2024). The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience. Journal of Public Health, 46(4), e654–e662. https://doi.org/10.1093/pubmed/fdae167
Publisher
Oxford University Press
Journal
Journal of Public Health
Research Unit
DOI
10.1093/pubmed/fdae167
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PubMed Central ID
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Article
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Description
© The Author(s) 2024. Published by Oxford University Press on behalf of Faculty of Public Health.
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ISSN
1741-3842
EISSN
1741-3850
ISBN
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Academic Forum for the Study of Gambling (AFSG)