Public relations: A managerial perspective
Moss, Danny DeSanto, Barbara
Moss, Danny
DeSanto, Barbara
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2011-12-15
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Abstract
This book explores public relations from a managerial perspective. It includes chapters on public relations and other managerial functions, management and leadership, strategic management, corporate branding and corporate reputation, public affairs and lobbying, public relations and government, financial public relations, public relations consultancy, public relations and the internet, public relations and ethics, corporate social responsibility, public relations and the law, and managing global public relations.
Citation
Moss, D., & DeSanto, B. (2011). Public relations: A managerial perspective. London: SAGE.
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SAGE Publications
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Book
Language
en
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This book is not available through ChesterRep.
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ISBN
9780761948575