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Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa
Harris, Phil Perrin, David Simenti-Phiri, Easton D.
Harris, Phil
Perrin, David
Simenti-Phiri, Easton D.
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2015-07
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Exploring the possibilities for sustainable future growth in business and technology management, pp664-671.
Abstract
A paper which examines the professionalisation of political campaigns in Southern Africa, using comparative methodology to examine the cases of Malawi and South Africa, selecting prominent political organisations in each.
Citation
Harris, P., Perrin, D. & Simenti-Phiri, E. (2015). Branding of Southern African politics: The Case of the Democratic Progressive Party of Malawi and the African National Congress of South Africa. Paper presented at the Global Business and Technology Association Conference, Lisbon, Portugal July 2015
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Global Business and Technology Association
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Conference Contribution
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en
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1-932917-11-X