Loading...
The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa
Harris, Phil Perrin, David Simenti-Phiri, Easton D.
Harris, Phil
Perrin, David
Simenti-Phiri, Easton D.
Advisors
Editors
Other Contributors
Affiliation
EPub Date
Publication Date
2014-10-13
Submitted Date
Other Titles
Abstract
This paper seeks to examine extent and rationale of Malawian and South African campaigns incorporating America –style practices and becoming Americanised. Specifically the paper explores existence of evidence supporting the notion of Americanisation in both Malawian and South African politics. Using a mixed methods approach, semi structured interviews, focus group discussions and content analysis were conducted. Results show evidence of Americanisation and increased use of marketing and campaign professionals in both Malawi and South Africa, due to democratisation, development of the media and changes in the social-economic factors. Practical implications of these findings and ideas for further research are presented.
Citation
Harris, P. C., Perrin, D., & Simenti-Phiri, E. D. (2014). The Americanisation of Southern African Political Campaigns: A comparative study from Malawi and South Africa. Journal of Marketing Development and Competitiveness, 8(1), 74-84.
Publisher
North American Business Press
Journal
Journal of Marketing Development and Competitiveness
Research Unit
DOI
PubMed ID
PubMed Central ID
Type
Article
Language
en
Description
A comparative study of the professionalization of political campaigns in Southern Africa
Series/Report no.
ISSN
2155-2843