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Essentials of marketing research

Proctor, Tony
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EPub Date
Publication Date
2005-07-27
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Chester Business School
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Abstract
This book discusses marketing research, planning a research project, sampling, surveys, questionnaires, qualitative research, observations and experiments, quantitative data analysis, and marketing decision-support systems. There are also several case studies.
Citation
Proctor, T. (2005). Essentials of marketing research. (4th ed.). Harlow: Financial Times/Prentice Hall.
Publisher
Financial Times
Prentice Hall
Journal
Research Unit
URI
http://hdl.handle.net/10034/11485
DOI
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PubMed Central ID
Type
Book
Language
en
Description
This book is not available through ChesterRep.
Series/Report no.
ISSN
EISSN
ISBN
9780273694946
ISMN
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https://www.amazon.co.uk/Essentials-Marketing-Research-Tony-Proctor/dp/0273694944